Marketing & Sales - Business & Management

Business Made Simple : 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

Oleh Donald Miller Penerbit:HarperCollins Focus (Imprint Amacom) Tarikh Terbit:2021-02-18

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Maklumat lanjut

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Breakthrough : A Sure-Fire Guide to Realizing Your Potential, Pushing Through Limitations, and Achieving Things You Didn't Know Were Possible

Oleh David Nurse Penerbit:John Wiley & Sons Inc Tarikh Terbit:2021-01-11

Deliver innovative results like clockwork with this repeatable formula for creativity-on-demand Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you'll come up with a groundbreaking idea and solution? In Breakthrough, you'll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis. In Breakthrough, bestsell Maklumat lanjut

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Marketing 5.0 : Technology For Humanity

Oleh Philip Kotler Penerbit:John Wiley Tarikh Terbit:2021-01-04

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that hav Maklumat lanjut

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Data-First Marketing : Data-Driven Marketing in the Age of Analytics

Oleh Janet Driscoll Miller , Julia Lim Penerbit: Tarikh Terbit:2020-10-11

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - fro Maklumat lanjut

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THEY ASK, YOU ANSWER

Oleh Sheridan Penerbit:WILEY Tarikh Terbit:2019-08-06

In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company— Maklumat lanjut

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THE REPUTATION GAME

Oleh David Waller Penerbit:ONEWORLD B Tarikh Terbit:2018-06-07

It’s a game you’re already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mec Maklumat lanjut

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Marketing 4.0 : Moving from Traditional to Digital

Oleh Philip Kotler Penerbit:John Wiley Tarikh Terbit:2017-01-01

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, a Maklumat lanjut

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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Oleh Ian Dodson Penerbit:WILEY Tarikh Terbit:2016-04-11

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effec Maklumat lanjut

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The Sales Bible, New Edition: The Ultimate Sales Resource

Oleh Jeffrey Gitomer Penerbit:JOHN WILEY Tarikh Terbit:2014-12-05

The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations. With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie S Maklumat lanjut

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Strengths Based Selling

Oleh Brian Brim Penerbit:Wiley Tarikh Terbit:2011-01-03

Sales expert Brian Brim delivers a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup’s CliftonStrengths assessment. The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best! Well, that approach just doesn’t work for most salespeople. And it probably doesn’t wo Maklumat lanjut

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IT'S WHO YOU KNOW: MAKE NETWORKING WORK

Oleh Janine Gamer Penerbit:WILEY Tarikh Terbit:1899-12-01

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