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' analytics 'Found 17 Related Products
By Annie Nelson
Start a brand-new career in data analytics with no-nonsense advice from a self-taught data analytics consultant In How to Become a Data Analyst: My Low-Cost, No Code Roadmap for Breaking into Tech, data analyst and analytics consultant Annie Nelson walks you through how she took the reins and made a dramatic career change to unlock new levels of career fulfilment and enjoyment. In the book, she talks about the adaptability, curiosity, and persistence you’ll need to break f Learn More
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By Sinan Ozdemir 
The Practical, Step-by-Step Guide to Using LLMs at Scale in Projects and Products Large Language Models (LLMs) like ChatGPT are demonstrating breathtaking capabilities, but their size and complexity have deterred many practitioners from applying them. In Quick Start Guide to Large Language Models, pioneering data scientist and AI entrepreneur Sinan Ozdemir clears away those obstacles and provides a guide to working with, integrating, and deploying LLMs to solve practical pro Learn More
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By Christopher Gopal , Gene Tyndall
A timely guide to rethinking and reinventing supply chains with breakthrough thinking to benefit your organization, the economy, and the world Major global events have brought to the forefront the impact of supply chains on everything from the success of companies and the health of individuals to global prosperity. As global business and geopolitical conditions change radically, it is imperative that supply chain strategies and operations transform to thrive in a volatile en Learn More
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By Michael Lewrick
Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you’ll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact. The author explains how to: Learn More
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By Marissa King
Social Chemistry will utterly transform the way you think about "networking." Understanding the contours of your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analy Learn More
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By Alon Alroy
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events. Event Success will help you unlock the full potential of your events Learn More
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By Priyanka Vergadia
Easy-to-follow visual walkthrough of every important part of the Google Cloud Platform The Google Cloud Platform incorporates dozens of specialized services that enable organizations to offload technological needs onto the cloud. From routine IT operations like storage to sophisticated new capabilities including artificial intelligence and machine learning, the Google Cloud Platform offers enterprises the opportunity to scale and grow efficiently. In Visualizing Google Clou Learn More
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By Bill Franks
Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present da Learn More
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By TAILLARD
Get a handle on one of the most powerful forces in the world today with this straightforward, no-jargon guide to corporate finance A firm grasp of the fundamentals of corporate finance can help explain and predict the behavior of businesses and businesspeople. And, with the right help from us, it's not that hard to learn! In Corporate Finance For Dummies, an expert finance professor with experience in everything from small business to large, public corporations walks you th Learn More
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By Anna Wiener
Joan Didion at a startup' Rebecca Solnit 'Impossibly pleasurable' Jia Tolentino 'This is essential reading' Stylist At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else's phone had worn thin. Within a year she had moved to Silicon Valley to take up a job at a data analytics startup in San Francisco. Leaving her business casual skirts and s Learn More
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By Eric Anderson , By (author)  Florian Zettelmeyer
From the experts at Kellogg School of Management-an indispensable primer for leaders seeking to seize the competitive advantage using the newest data and AI tools and strategies Written for anyone in a leadership or management role-from C-level to unit/team leaders to rising talent-Leading with AI and Analytics helps you make real, measurable changes that launch your company to the top of your industry. Using illustrative case studies, it provides the knowledge and insight yo Learn More
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By Janet Driscoll Miller , Julia Lim
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - fro Learn More
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By 郑江宇
如今,大数据已经成为兵家必争之显学。谁能够迅速掌握其中关键,谁就可以成为未来电子商务的弄潮儿! 本书由东吴大学巨量资料管理学院许晋雄院长与郑江宇教授根据多年的专业积累与丰富的教学经验联合编写而成,旨在教大家使用Google Analytics、SimilarWeb等利器,活用免费网络资源分析巨量信息。 本书内容翔实而全面,理论与实操并重,遣词造句上也非常 Learn More
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By 吳燦銘
  這是一本學習電子商務與網路行銷實務與理論兼備的實用教材,除了提供電子商務必須要懂的必要基礎資訊外,對於一些較新且熱門的議題,也以焦點專題方式來呈現,幫助讀者更新電子商務時代的現況與變化。精選案例包括:跨境電商、共享經濟、群眾募資、物聯網、第三方支付、定址服務與場域行銷、RWD、Google Analytics網站分析、台塑企業資源規劃、台 Learn More
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By 鄭江宇 , 曾瀚平
知道什麼是大數據只是第一步 懂得分析流量來源、從雜訊中尋找機會 才能真正從巨量資料中挖掘到金礦   國內第一本獲得郭台銘好評推薦的指尖數據分析著作!   《財星》500大企業過半數都在使用的免費工具,你學會了嗎?   第一本聚焦行動流量分析的著作   第一本結合各行各業的指尖商機論述   大數據幫助我們觀察人類行為,為我們帶來精 Learn More
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By Bernard Marr
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities. Learn More
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By Don Tapscott
"Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then."John Chambers, Chairman and CEO, CiscoWith a new foreword by Eric Schmidt, Chief Executive of GoogleTwo decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of Learn More
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