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' 9781119673088 '找到 1 件相关商品
作者 P Barden
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketin 了解更多
原价 RM 105.55

现售 RM 105.55 (-0%)

会员 RM 95.00 (-10%)

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