Best of McGraw Hill Books

The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer

作者 Jeffrey Liker 出版社:McGraw Hill 出版日期2020-01-12

The bestselling guide to Toyota’s legendary philosophy and production system―updated with important new frameworks for driving innovation and quality in your business One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota’ 了解更多

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Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

作者 Joseph Grenny 出版社:McGraw-Hill Education 出版日期2021-05-10

This book aims to achieve a fine balance between a practical evidence-based tool, that can be carried around to be used at the patients’ bedside, and a comprehensive reference with sufficient information for examination requirements in Emergency Medicine, both at undergraduate and postgraduate level. This edition preserves several of its predecessor’s hallmark features, in particular: ? Easy-to-read format: clinical descriptions are presented succinctly, key points 了解更多

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Technical Analysis Explained 5E

作者 Pring Martin J 出版社:McGraw Hill 出版日期2014-01-04

The guide technicians turn to for answers--tuned up to provide an advantage in today's global economy The face of investing has significantly changed in the 30 years since this book's first publication, but one essential component of the markets has not--human behavior. Whether you're trading cornerstone commodities or innovative investment products, observing how investors responded to past events through technical analysis is your key to forecasting when to buy and sell in 了解更多

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Think Better: An Innovator's Guide to Productive Thinking

作者 Tim Hurson 出版社:McGraw Hill 出版日期2017-10-27

Success isn’t about what you know. It’s about how you think. Building a great career and an enriching life isn’t rocket science. It’s about understanding more clearly, thinking more creatively, and planning more effectively. This guide to productive thinking will help you do exactly that. Whether you need to solve business problems, create new opportunities, or improve your personal life, Think Better offers the principles and tools you need. Author Tim Hurson takes 了解更多

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The McKinsey Way

作者 Ethan Rasiel 出版社:McGraw Hill 出版日期1999-02-22

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In The McKinsey Way, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of 了解更多

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The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds

作者 Ekaterina Walter Jessica Gioglio 出版社:McGraw Hill 出版日期2018-05-11

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a 了解更多

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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

作者 Tom Chavez Chris O’Hara Vivek Vaidya 出版社:McGraw Hill 出版日期2018-04-10

Tom Chavez (Author), Chris O'Hara (Author), Vivek Vaidya 了解更多

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Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond

作者 Chris Burniske Jack Tatar 出版社:McGraw Hill 出版日期2017-10-19

The innovative investor’s guide to an entirely new asset class—from two experts on the cutting edge With the rise of bitcoin and blockchain technology, investors can capitalize on the greatest investment opportunity since the Internet. Bitcoin was the first cryptoasset, but today there are over 800 and counting, including ether, ripple, litecoin, monero, and more. This clear, concise, and accessible guide from two industry insiders shows you how to navig 了解更多

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Powerful Conversations: How High Impact Leaders Communicate

作者 Phil Harkins 出版社:McGraw Hill 出版日期2017-06-30

Powerful conversations breed powerful organizations "Phil Harkins has it exactly right. To be a leader is to communicate powerfully—as he does in this thoughtful book." —Robert B. Reich, Professor of Social and Economic Policy, Brandeis University Business communications expert Phil Harkins helps Fortune 500 companies drive growth and increase productivity with his proven strategies. Now, this updated edition of his communications classic provides the insight and expert 了解更多

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Breakthrough Supply Chains: How Companies and Nations Can Thrive and Prosper in an Uncertain World

作者 Christopher Gopal Gene Tyndall 出版社:McGraw Hill 出版日期2023-05-16

A timely guide to rethinking and reinventing supply chains with breakthrough thinking to benefit your organization, the economy, and the world Major global events have brought to the forefront the impact of supply chains on everything from the success of companies and the health of individuals to global prosperity. As global business and geopolitical conditions change radically, it is imperative that supply chain strategies and operations transform to thrive in a volatile en 了解更多

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The Four Pillars of Investing, 2E: Lessons for Building a Winning Portfolio

作者 William Bernstein 出版社:McGraw Hill 出版日期2023-11-07

The classic guide to constructing a solid portfolio―without a financial advisor! First published two decades ago, The Four Pillars of Investing has been the go-to resource for an entire generation of investors. This updated edition of the investing classic provides the foundational knowledge you need to avoid the most common pitfalls and build a portfolio in today’s roller-coaster world of investing. Retired neurologist and master investor William J. Bernstein has seen 了解更多

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Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation

作者 Adele Gambardella Chip Massey 出版社:McGraw Hill 出版日期2023-05-10

Learn how to master the art of convincing others in any business situation―with insider tips from a former FBI hostage negotiator and a top DC publicist From CEOs communicating with board members to managers negotiating salary increases and entrepreneurs looking to raise capital, it's impossible to overstate the role of persuasion in making your personal and professional goals a reality. The ability to convince others―respectfully and effectively―is one of the most imp 了解更多

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The Retention Revolution: 7 Surprising (and Very Human!) Ways to Keep Employees Connected to Your Company

作者 Erica Keswin 出版社:McGraw Hill 出版日期2023-09-26

Wall Street Journal Bestseller and Publishers Weekly Bestseller Build a business with relationships at the center, and you will seize the competitive edge in today’s volatile job/or talent market People are quitting their jobs in droves, then coming back. Employees are demanding flexibility, while some leaders insist they return to the physical office. Remote work is incredibly convenient but complicated. The job market is always in flux, but one thing is for sure: the la 了解更多

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Outsmart the Money Magicians: Maximize Your Net Worth by Seeing Through the Most Powerful Illusions Performed by Wall Street and the IRS

作者 Christopher R. Manske 出版社:McGraw Hill 出版日期2023-11-20

A Wall Street insider draws back the curtain on how financial firms take advantage of individual investors―and delivers the information and insights you need to turn the tables Nationwide brokerage firms have perfected the secrets for how to legally fool the rest of us into giving them our hard-earned money. Written by a renowned leader and financial reform advocate who has seen every trick in the book firsthand, Outsmart the Money Magicians reveals how biased the financi 了解更多

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The High Probability Options Trader: Winning Strategies to Take You to the Next Level

作者 Marcel Link 出版社:McGraw Hill 出版日期2023-12-18

The complete guide to building the mindset, knowledge, and skills of a professional options trader. If you’re a day trader or a sophisticated individual investor, you can move to the next level trading options as a full-time gig―and make a profit! Professional options trader Marcel Link argues that the most successful traders are the ones who treat trading like a business. It’s how he turned trading into a full-time job, and he shares all his secrets with you. In The 了解更多

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Epic Content Marketing, 2E: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

作者 Joe Pulizzi Brian Piper 出版社:McGraw Hill 出版日期2023-02-27

From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing 了解更多

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