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BEST OF PHILIP KOTLER

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  1. Marketing 5.0 : Technology For Humanity
    作者 Philip Kotler 出版社:John Wiley 出版日期2021-01-04
    In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that hav 了解更多
    原价 RM 105.35

    现售 RM 105.35 (-0%)

    会员 RM 94.82 (-10%)

  2. Marketing 4.0 : Moving from Traditional to Digital
    作者 Philip Kotler 出版社:John Wiley 出版日期2017-01-01
    Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, a 了解更多
    原价 RM 105.35

    现售 RM 105.35 (-0%)

    会员 RM 94.82 (-10%)

  3. Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainabilit
    An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabi 了解更多
    原价 RM 105.35

    现售 RM 105.35 (-0%)

    会员 RM 94.82 (-10%)

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